Visual Merchandising & In-Store Experience
I design and deliver window displays, in-store presentations, and customer journeys that enhance brand visibility and support commercial performance.
Each concept is developed with a practical approach, ensuring it can be implemented efficiently and maintained by your teams.
“She has not only provided a ‘best in class’ execution with a limited budget but she has over achieved our expectations. Working together gave us the opportunity to go the extra mile and define new standards for our VM execution and retail theatre.”
Strategy, Guidelines & Training
I develop visual merchandising strategies and guidelines that are clear, adaptable, and easy to implement across stores.
I also provide training and ongoing support, helping your teams maintain consistency while adapting to day-to-day retail operations.
“We have been able to achieve a new set up every 2 months in our Harrods concession, since working with Hélène, applying our visual merchandising guidelines. And that was a real challenge!”
Pop-Ups, Events & BESPOKE INSTALLATIONS
I support the creation of temporary retail spaces, events, and bespoke installations, designed to deliver impact within defined timelines and budgets.
Working with trusted partners, we manage production, set-up, and removal, ensuring smooth and efficient execution.
“The benefits of using Hélène is her ability to drive the projects she was given from A to Z, with great organisation, communication and autonomy.”
Store Projects & Coordination Support
I provide visual merchandising input and coordination for store openings and refurbishments, ensuring the final space is both on brand and practical to operate.
I collaborate with designers, contractors, and retail teams to adapt concepts to real constraints.
(For full construction project management, I operate through my sister company, Store On Track.)
“With an excellent balance between soft and hard skills, Hélène has demonstrated great behaviour and is a team player with solid professional expertise. She is focused on the goal and the way to achieve it.”
Specialised Services: Crystal Lighting
I offer installation, removal, and cleaning of crystal light fixtures, including Baccarat chandeliers.
Trained by Baccarat, I ensure each piece is handled with precision, care, and technical expertise, in both retail and private environments.
CLIENTS & COLLABORATION
