Hélène Parisot, Founder

I am a visual merchandising and retail experience specialist, with over twenty years of experience working with international brands across London, Paris, New York, and Moscow.

Throughout my career, I have developed and implemented visual merchandising strategies and in-store concepts for brands including Cartier, Chanel, and Vertu — ensuring consistency, clarity, and impact across retail environments.

A practical and hands-on approach

I combine creative thinking with a strong sense of practicality, ensuring that ideas are not only visually effective, but also realistic to implement and maintain in-store.

From concept development to final delivery, I support brands in creating coherent retail experiences, always aligned with their identity, operations, and commercial objectives.

Working with trusted partners, we deliver each project with attention to detail, efficiency, and consistency.

A Sprinkle of Deco & Art

Through A Sprinkle of Deco & Art, I focus on visual merchandising, in-store experience, and retail storytelling — helping brands connect with their customers through clear and engaging environments.

My work supports both sales and marketing objectives, while ensuring that each concept translates effectively into the retail space.

Store projects & technical expertise

Alongside my visual merchandising work, I am also involved in store opening and fit-out projects, contributing to the alignment between design, brand experience, and in-store execution.

For full construction project management services, I operate through my sister company, Store On Track, where I provide dedicated support for retail construction projects in the UK.

“Hélène is not only a highly valuable professional, she is also a great person to work with – humble, generous, always positive, she demonstrates every time a ‘can do’ attitude and never refuses a project. She will always find a way to make it happen.”

— Sarah Garcia Delporte, Senior Marketing Manager – Retail and Wholesale, International, Canada Goose Inc.

Get in Touch

Hélène Parisot, Founder

I am a visual merchandising and retail experience specialist, with over twenty years of experience working with international brands across London, Paris, New York, and Moscow.

Throughout my career, I have developed and implemented visual merchandising strategies and in-store concepts for brands including Cartier, Chanel, and Vertu — ensuring consistency, clarity, and impact across retail environments.

A practical and hands-on approach

I combine creative thinking with a strong sense of practicality, ensuring that ideas are not only visually effective, but also realistic to implement and maintain in-store.

From concept development to final delivery, I support brands in creating coherent retail experiences, always aligned with their identity, operations, and commercial objectives.

Working with trusted partners, we deliver each project with attention to detail, efficiency, and consistency.

A Sprinkle of Deco & Art

Through A Sprinkle of Deco & Art, I focus on visual merchandising, in-store experience, and retail storytelling — helping brands connect with their customers through clear and engaging environments.

My work supports both sales and marketing objectives, while ensuring that each concept translates effectively into the retail space.

Store projects & technical expertise

Alongside my visual merchandising work, I am also involved in store opening and fit-out projects, contributing to the alignment between design, brand experience, and in-store execution.

For full construction project management services, I operate through my sister company, Store On Track, where I provide dedicated support for retail construction projects in the UK.

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